Compare toll free number types

What is the difference between a 1-800 number and a 1-866, 1-877 or 1-888 number? Allow me to explain the options available and how to choose a prefix that is best for your business.

800 vs. 866/877/888 Toll-Free Numbers

An “1-800 number” is a general term that people use when referring to toll-free numbers and is the original area code for toll-free numbers. While most people assume that all toll-free numbers begin with 1-800, there are actually currently 4 prefixes used as toll-free numbers 800, 866, 877 and 888.

So is there a difference? Well yes, sort of. Think of 800 as a “name brand” number (the .com of domain names) and 866, 877 and 888 as the off-brand (or generic) versions (like .net, .biz, etc. of domain names) of toll-free prefixes.

They do the same exact thing: allow customers to call a business without paying for it (the business picks up the tab regardless of the callers location). 800 numbers are simply more recognizable and trusted by the general public, and because it has been around longer than 866 and 877, 888 follows in at second.

Should your business use an 800 or an 866/877/888 number?

Before deciding, take a look at how you will be advertising. For businesses sticking to the internet, you should do fine using an 866/877/888 number because most people will be looking at your number when placing their call to you. If you plan on focusing a majority of your marketing efforts offline, then an 800 number might be a better option since most people will be calling you from memory and will assume that your number begins with 1-800. If you are unable to secure yourself an 800 number, try to get an 888 number before resorting to either 866 or 877 number.

Vanity Toll-Free Numbers

Vanity numbers increase company and brand name recognition, and enhance image. The numbers translate into a word, name, or acronym spelled out on a numeric touch pad or dialing device. Example: 1-877-GOT-MILK.

Does your business need a vanity toll-free? If you plan on doing a lot of offline advertising (like TV or radio commercials, newspaper or flyer ads, etc.) you might consider this option as it may help potential customers remember your number better. If you are a very small business or will be focusing your efforts mainly online, having a vanity number will most likely not be extremely beneficial to you.

In general, I only recommend the vanity option to large companies and corporations. If you are interested in one, RingCentral includes them for free($30 set up fee) with their business accounts.