I have seen an increase in blog install requests from my clients since the new year. After installing their blogs and customizing the template, I send out instructions on accessing the blog, creating categories, writing posts, and so forth. On occasion I also include some ideas for getting traffic to their blogs. Afterwards, a client sometimes will email me asking - what should I blog about? It’s a common question, one I often find myself asking.
Obviously my responses are tailored specifically to their particular industry (for example, I tell my candy wrapping clients to write about party favors, planning baby/wedding showers, general party planning, etc.) but here are some generic ideas to help get you started with writing blog posts.
- Write a product review. If you sell actual products from your website, this will be an easy task as you can feature your own products and link right to your own shopping cart. Highlight the products features, how to use it, etc. If you don’t sell products, review products related to your website content. As a web designer, I reviewed many web design programs and included them on my web design site. Be sure to include your affiliate link if possible.
- Write tutorials for your products and/or services. This is a great way to add content - both to your blog and website. I have a client who sells adult toys and she has written articles that tell her customers how to use the toys she sells. She linked the articles to the product in her shopping cart. I provided clients with short tutorials on my old web design site, like how to set-up web hosting, registering a new domain, etc.
- Announce sales and promotions. It’s your blog, use it to your advantage. If you are offering a discount on something, write about it in your blog.
- Ask for suggestions from readers. Involve your blog readers by asking questions in your blog. For example, find out what products they would like to see available in your online store.
There are endless things to write about in your blog, take a few minutes to brainstorm and I know you will come up with a full list of things. I personally keep a list of ideas posted at my desk. That way when writers block hits (as it often does), I have something to refer to. Helps me get back on track fast!
Gerae Lindsey
Tags: blog posts, what to blog about, blogging, bogging tips, blog writing
