I have been working with a long-time design client the last few weeks to improve her search engine rankings. We have spent time researching her target keywords and phrases and reviewing her main competitors to see what they are doing differently that is helping them in the search engines. One of the things I pointed out to her was content - her competition is offering loads of it from articles to blogs.
Here are ideas I gave for increasing her website content:
Add articles to your website
I think many webmasters are afraid of articles, thinking they must be long drawn-out masterpieces. Totally not true. In my clients case (who designs candy wrappers), articles could be short tips like how to plan the perfect baby shower, etc.Are you absolutely sure you can’t write your own article? No problem. Articles do not need to be written by you to benefit your website. There are many free article databases, like Ezine Articles, where you can find articles to use on your website. You can also accept article submissions from authors and webmasters right from your own website - just create a page with what you are looking for. Article directories are a win-win situation as you receive free content and authors receive free exposure.
You could also outsource your website content to a freelance writer who will write articles for you but leave off author information. This is best if you are looking for unique content that does not link to an outside source.
Add a blog to your website
Blogging is an easy way to add content. And as I pointed out to my design client, many businesses are utilizing them (her top competitors are). Blogs are super-easy to set up and can be used to advertise special offers, reviews, tips, etc.
